I'm a performance marketer working across strategy, paid ads, and design. I like understanding how people make decisions and using that insight to build better campaigns. My approach starts with the fundamentals: a clear offer, a useful message, and an easy next step.
I work across the full process, from planning campaigns and building landing pages to setting up tracking and making sense of the results. I pay attention to what happens after the click - where people lose interest, what brings them back, and what turns interest into action. I use those details to decide what to test, what to improve, and where to focus next.
I'm currently building at UpRoute and based in Ocala, Florida. Outside of client work, I write about what I'm learning and help others work through their marketing questions. I value clear explanations, practical advice, and sharing something useful while it's still fresh.